Download PDF/Epub Selling the Invisible: A Field Guide to Modern Marketing Writen By Harry Beckwith

Selling the Invisible: A Field Guide to Modern Marketing

By : Harry Beckwith

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Book Synopsis :

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You NowhereFocus Groups Don'tsThe More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

Book Detail :

Author : Harry Beckwith

Pages : 272 pages

Publisher : Grand Central Publishing

Language : en-US

ISBN-10 : 0446672319

ISBN-13 : 9780446672313

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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