Download PDF Getting Multi-Channel Distribution Right Writen By Kusum L Ailawadi

Getting Multi-Channel Distribution Right

By : Kusum L Ailawadi

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Book Synopsis :

This book provides a comprehensive treatment of modern distribution strategy that is analytically solid, and understandable by and relevant for managers as well as MBA and executive MBA students. It covers concepts, metrics, tools, and strategic frameworks for managing distribution. It focuses on the challenges of managing multiple channels of distribution in an evolving marketplace rather than the process of designing a distribution channel from scratch. It leans more heavily on metrics and tools, and incorporates perspectives from academic research in marketing and economics, as well as in-depth case studies from marketing and general management practice. Since the book is about multiple channels of distribution, it integrates coverage of digital channels throughout rather than making it an add-on or the main focus.Part I introduces an organizing framework for how suppliers work together with their channel partners and distills the large variety of conflicts in today's channels

Book Detail :

Author : Kusum L Ailawadi

Pages : pages

Publisher :

Language :

ISBN-10 : 1119632889

ISBN-13 : 9781119632887

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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